For full and part time athletes alike, training camps are where you eat, sleep and breath your sport, friendships are forged and teams and crews are made.
KYMIRA Brand Athlete Emily Ashford shares an insight into major sporting injury and her road to recovery
KYMIRA garments are designed to work with your body, like a catalyst. The minerals used in every fibre were selected for their thermo-reactive ability to most effectively convert body heat into infrared energy and reflect it back into the body—giving the wearer benefits down to their core.
The science behind KYMIRA allows our sportswear to fuel your body, whilst most other textiles either trap or vent body heat, KYMIRA technology goes beyond this, by turning wasted energy into useable energy. This same technology allows our sportswear to be quick-drying.
But what does this mean to you during your training?
Our fabrics are designed to keep you at the temperature you need to be, to be at your best. Their quick drying qualities keep you cool in hotter conditions and their thermo-retention keeps you warm in colder climates. This combined with the biological responses to our products means that wearing KYMIRA® ensures that whatever you do, you can perform at your best.
Porridge is a breakfast consumed mostly in the winter, not only for its ability to give your body the boost in energy it needs in the mornings, but it’s taste. The combinations of ingredients are endless. One morning could be Porridge with honey; another could be porridge with red berries.
So what makes it so good for our body?
The hot cereal is rich in fibre, has high protein content and helps stabilize your blood sugar. Some of the benefits include:
- Improve digestion
- Reduce high blood cholesterol
- Help prevent heart disease
It is recommended that we should be eating 5 to 10 g of soluble fibre each day. A 1/2-cup of porridge contains 3g of dietary fibre.
Porridge contain essential nutrients
Porridge contains protein, zinc, iron, magnesium, antioxidants, vitamin B, vitamin E and phytochemicals. These can all help boost your immune system! It can also help stabilise blood sugar, and reduce the risk of developing Type 2 Diabetes. Finally, porridge can help with weight loss. It is not only low in calories, but high in volume. This means you’ll stay full for longer, burning off energy gradually- rather than feeling the need to eat more throughout the day.
In conclusion; Porridge is definitely worth thinking about for those cold morning starts, for the huge benefits that it can bring to your workout.
This months blog post is a bit of a reveal behind the scenes here at KYMIRA Sport, focusing on one of the hardest challenges we have had to overcome: introducing our new technology to the market and trying to communicate how it works in a way that appeals to you guys, our (potential) customers!
This blog has been co-written by myself (Tim) and one of the mentors (Mark, italics) that I worked with to help translate my scientific jargon into something that is actually relevant to everyone else in order to promote our KYMIRA Sport products:
"The paradox for disruptive innovators is that although they're fantastic creations that deliver exactly the benefits their customers need, they do so in such an incredible way that customers struggle to understand them. This makes it really hard to define a proposition that customers understand enough to want straight away…
... and that hits the nail on the head, when we first started I used to tell people about all of the benefits that KYMIRA products could deliver and no one believed me! Everyone would tell me that our products sounded too good to be true, although I like to think that our customers can vouch for the benefits now!
"Tim makes magic leggings. Not my words, not his words, but the words of a customer. But how on earth do you market them? To look at they are nothing special – well designed and attractive to look at for sure, but the magic is invisible. In a world conditioned to buy clothing based on image, subtleties of fabric properties are not easy to market through digital means – there is simply too much explaining to do..."
... Mark makes a great point here, to date we have 9 clinical studies that prove the efficacy of our products, they have Class 1 medical status in Europe and Australia and will hopefully soon have FDA approval too! The problem is that you wouldn't know that just by looking at them and, not everyone wants to read through a scientific study to understand how they work. So we went out, camera in hand and started asking questions to our customers and people that weren't to understand what is missing from their kit at the moment.
"We set up a series of video interviews with current customers, many of whom were great advocates of the product. We had to be careful not to “lead the witness”; we wanted insight more than promotion because counter-intuitive insight is far more engaging than sales talk. And we got it. “Magic Leggings” was a phrase coined in one of the interviews, but the real gem came later. “They make my legs feel as fresh in the third race as they did in the first”. Now that was useful – that was insight..."
...and there it was, finally some of our customers had eloquently described their experience with their KYMIRA products in a way that I wasn't prepared to publicly. The reason that I didn't promote the products in such a way myself is that I personally believe that is something for you guys to say rather than me because I already believe in the products, otherwise KYMIRA Sport wouldn't exist.
As ever your comments are welcome. If you'd like to describe your experiences with KYMIRA products we would love to hear from you on either a product comment or a comment below!
Drinking enough water is vital for the health of the whole body - we all know it! As someone who struggles to drink enough water on a daily basis, I’m now challenging myself to drink more. Here are a few tips I’ve gathered for staying better hydrated - as well as some reminders of all those awesome things water does to us!